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Webinar OnDemand: The 6-5-3 Framework for Programmatic Media Management


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The last decade has brought significant disruption to the world of media buying, with the rise of “programmatic” creating both opportunity and chaos in the digital media ecosystem. Once perceived simply as the domain of low quality display inventory, programmatic is becoming the new normal for the largest brands in the world, with many starting to question whether their current approach to programmatic media management is really best. This 60-minute webinar outlined the changing dynamics between clients and their media agencies, and explain why change is afoot, detailed the primary roles that make up a programmatic media team, provided guidance to marketers on how to pick the right programmatic media management model for them given the specific characteristics of their organization.