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Define PII Today to Prepare for the Privacy Demands of the Future by Lizzie Komar


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13 Pages with Figures and Definitions

With the unprecedented explosion of connected devices comes a society increasingly connected, yielding ever more consumer data and amplifying a contentious battle over personal information. Concern over consumer privacy has existed since commerce’s earliest days, but today the issue is more complicated than ever. Businesses are under scrutiny from lawmakers and consumers alike to protect personal data and “do the right thing” with it. Companies that don’t will quickly and embarrassingly yield to the companies that do.

This report will help marketers navigate the shifting sands of “privacy” by defining personally identifiable information (PII) and providing advice on preparing for the privacy demands of the future.