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DMP Fundamentals: Pitfalls and Solutions


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11 Pages of analysis and commentary.

In this report, we’ll outline a handful of hurdles across three phases of DMP adoption — requirements gathering, vendor selection and deployment — that marketers need to clear in order to make DMP investment worthwhile, and provide actionable solutions marketers should use within their organizations to maximize value from the DMP in the near term and lay the foundation for ongoing optimization of the investment over time.