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How To Build A Data-Driven Marketing Team - By Melissa Parrish



As data-driven marketing explodes, marketers struggle to get the right mix of talent and skills on their teams. This research explores how to dig deeper than the job title and candidate’s degree, the importance of testing and culture, and the steps you need to take-- and the conventional wisdom you should ignore-- in order to build a marketing department poised for data-driven success.

What you’ll learn

  • Why an academic background in marketing might not be a necessity, and why a candidate with an untraditional transcript might have the skills you really need.
  • When and why marketing hiring managers should administer competency tests.
  • What “culture” really means, and how to convey yours to job candidates.