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How to Tackle Online Ad Fraud - by Lizzie Komar, with Joanna O'Connell and Melissa Parrish


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6 Pages of analysis and commentary.

Fraudsters have found ways to hijack online video and display-buying processes and protocols in order to steal millions of dollars from media buyers who are none the wiser. Accepting fraud is antithetical to many marketers’ chief reasons for investing in programmatic technologies – unlocking cost efficiencies and spending media budget more efficiently – and cannot be viewed as a mere cost of doing business. This report provides a step-by-step framework that dictates how marketers must adjust their media buying methods to defend themselves from online advertising fraud.