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Mobile's Unmet Potential and the 4 Things Marketers Can Do About It - by Melissa Parrish with Joanna O'Connell

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"By now nearly everyone can agree that there never was, and won’t ever be, a “Year of Mobile.” The evolution happened – and is happening – too quickly to identify an individual tipping point that made mobile matter for marketers." So begins this new report from AdExchanger Research. The remainder of the report leverages interviews from 274 marketers and industry representatives to outline key strategies marketer's should take in their approach to the mobile marketing ecosystem.