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Understand implications and best practices of your organization's privacy approaches. With the unprecedented explosion of connected devices comes a society increasingly connected, yielding ever more consumer data and amplifying a contentious battle over personal information. Concern over consumer privacy has existed since commerce's earliest days, but today the issue is more complicated than ever. Businesses are under scrutiny from lawmakers and consumers alike to protect personal data and "do the right thing" with it. Companies that don't will quickly and embarrassingly yield to the companies that do. This on demand webinar explored the necessity of taking a conservative approach to defining personally identifiable information (PII) and provide recommendations and predictions for the future of consumer privacy.