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Webinar On Demand: It's Time to Revisit Your Retargeting Strategy - by Lizzie Komar


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Retargeting, one of the first forms of user-level targeting, has a bit of a perception problem. Influenced by its success as a sales driver, many marketers haven’t stopped to consider the expanded use cases for retargeting in today’s online advertising world. This webinar followed research from Lizzie and explored the possibilities for retargeting today, providing advice on how to re-examine your retargeting strategy in order to become a more customer-centric marketer. Discussion topics: The possibilities of retargeting today Why marketers should revisit their existing retargeting strategies Recommendations on how to use retargeting to meet myriad marketing objectives