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It's Time to Revisit Your Retargeting Strategy - by Lizzie Komar

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$495

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Retargeting, one of the first forms of user-level targeting, has a bit of a perception problem. Influenced by its success as a sales driver, many marketers haven’t stopped to consider the expanded use cases for retargeting in today’s online advertising world. This report explores the possibilities for retargeting today and provides advice on how to re-examine your retargeting strategy in order to become a more customer-centric marketer.