Presentation and recorded Q&A from AdExchanger Research Director, Joanna O'Connell, on the state of programmatic media. This on demand webinar explored key trends in programmatic media across marketers, agencies, publishers and technology vendors, covering questions that included:
- What are key spend trends in programmatic media?
- How are agencies and marketers thinking about service and technology models in programmatic media management?
- What are the biggest challenges programmatic faces?