Analyst Catherine Oddenino outlined proven and emerging content sourcing and marketing models that marketers and publishers are using to meaningfully connect with customers and prospects.
When done well, the investment in content marketing can make marketing dollars work harder. Marketers are seeing exponential lift on ROI versus other paid media investments. But it requires new workflows and skillsets that need to be considered before investing those dollars. This research will explain your options for content sourcing, when to work with agencies, publishers, or freelancers and when to bring content creation in house
Discussion topics for the webinar included:
- The primary sources for content,
- What preparation needs to be done to create content that will positively impact your brand,
- What partners and resources are available to advance your content marketing efforts.