In AdExchanger Research's inaugural mobile advertising survey, over 500 marketers, tech providers, agencies and publishers shared their views on the state of mobile advertising. This data-rich report reveals the comprehensive results of the study and uncovers the agreements, conflicts and optimism informing the progress of the industry. This research will show you the greatest benefits you can achieve through mobile advertising, common disappointments to expect and avoid, and the future you should prepare for now.
By reading this report, you’ll learn:
- The objectives marketers are able to achieve through mobile advertising, and how that differs from the goals that vendors and publishers prioritize.
- Which disappointments come from misaligned expectations, and which could have a technical solution.
- Just how far mobile advertising will diverge from its online display heritage, from creative formats to the way it will be bought and sold.