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The State of Programmatic Media: 2015 - by Joanna O'Connell, with Melissa Parrish


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In AdExchanger Research's second annual state of programmatic media survey, over 800 marketers, tech providers, agencies and publishers shared their views on the state of programmatic media. This data-rich report (featuring 14 charts) examines the attitudes and behaviors of advertisers and agencies with respect to programmatic advertising. This research will inform you how your peer set is thinking and behaving in a programmatic world, reveal common disappointments to expect and avoid, and give insight into the future you should prepare for now.

By reading this report, you’ll learn:

  • How programmatic media buying is trending, within and across channels
  • What programmatic service and technology options marketers and agencies are turning to and why
  • What buyers’ expectations are for the future of programmatic media and what that means for the evolution of media buying overall