As marketers grow their programmatic media budgets and efforts, publishers must develop programmatic sales capabilities in order to capture that shifting revenue. This report will look at the current state of programmatic selling from the publisher point of view and reveals data from our survey of more than 800 respondents fielded last quarter. The analysis also reveals publishers expectations of the future of programmatic selling.
By reading this report, you’ll learn:
- What are the benefits of programmatic selling according to publishers?
- What percent of publisher ad revenue is coming from programmatic ad sales? How is that shifting?
- What are the biggest challenges for publishers implementing programmatic sales?